Born May 21st, 1978 in a hospital on Milwaukee's east side, 
"Ludwig Von Bronco" better know as Max Power, his
mythical journey to WSUW began.  After a legendary
career with the Lake Park Little League, he set sail for
Marquette High.  While his youthful achievements didn't
carry over to Hilltopper athletics, he did get several
single game highs that still stand to this day in 4th period
pickup basketball and a HORSE victory over the nearly
unbeatable Mr. Smith.  While more athletic sports at the
Varsity level weren't his forte, he did earn bowler of the
week during the 1994 MVHS Bowling Club Season.

Since his arrival on the beautiful campus of UW-W, Max
has been sports announcing and has added contributions
to Sports Hawk(c) as a director and reporter on Cable 19.
On the radio side, he has been on Hawk Talk(c) since 1998,
host since 2000 under the nickname of "The Coach".
However, he made his WSUW niche not as a news reader or
a West Main DJ, but rather on the Mad Mad Mad Retro
Morning Show.  His contributions include  the weekly
Bottom 9 and the new hot catch phrases such as
"community service", "dormitory research", and
"Rec-Center research".
 

Other (not so) interesting notes:

-Interviewed a garbage can on a 1999 edition of Sports Hawk.

-Previously accused of possessing a vocabulary void of
 non simplistic terminology.

-Lists among his favorite current athletes: Barry Bonds,
  The Jamaican Bobsled Team, Ed McCaffrey,
  Equidorian lugers, and yes, Bob Sura (photo on right).

-As a child, lost several teeth running through a glass door at
  the dentist's office.

-Took his 1.5 seconds of fame when he made the final cut for
  the movie Major League, filmed at Milwaukee's County
  Stadium.

-Was sworn at by former 15 time wrestling champion Ric Flair
  at a wrestling show in 1992.

-Has been seen walking around campus throwing his hat on
  the ground when a hot girl walks by.